AI Insights · Timothy · April 2023
Top 5 Social Apps Performance in Romania for Q1 2023
Discover how the top social apps performed in Romania during the first quarter of 2023, based on data from Sensor Tower.
In the first quarter of 2023, the performance of the top five social apps on a unified platform in Romania showcased interesting trends in weekly downloads, revenue, and active users. Here's a closer look at how each app fared:
TikTok from TikTok Pte. Ltd. experienced a notable decline in weekly downloads, starting at approximately 99K in late December and dropping to around 52K by the end of March. Weekly revenue showed a fluctuating trend but peaked at roughly $571K in the last week of December and ended the quarter at about $454K. Active users remained relatively stable, with a slight increase from 4.46M to 4.47M over the quarter.
Facebook by Meta Platforms, Inc. saw its weekly downloads rise from about 53K at the end of December to a peak of approximately 73K in mid-March, before tapering off to around 47K by the end of the quarter. Weekly revenue fluctuated slightly but remained relatively low, peaking at around $3.4K in early February. The app maintained a steady number of active users, fluctuating around 8.5M throughout the quarter.
Instagram from Instagram began the quarter with about 50K weekly downloads, which saw a dip to around 33K by the end of March. Weekly revenue demonstrated a gradual increase, starting at $264 and reaching $403 by the end of the quarter. The active user base remained stable at around 4.5M throughout the period.
WAM, developed by Digitap, had a significant spike in weekly downloads in early January, reaching approximately 37K, but dropped to about 6.4K by the end of March. Weekly revenue showed a notable peak at around $2.8K in late February. Active users peaked at around 71K in early January but declined to approximately 39K by the end of the quarter.
Likee - Short Video Community from Likeme Pte. Ltd. maintained a relatively stable number of weekly downloads, starting at around 13K and ending the quarter at about 10K. Weekly revenue remained low and fluctuated minimally, peaking at $248 in early January. The app's active user base remained steady, hovering around 200K throughout the quarter.
For more detailed insights and data on app performance, visit Sensor Tower.
